The MSP Growth Kit is a set of pre-made resources to help you upgrade your customers to the benefits of file auditing/security and data loss prevention.
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Email campaign templates
Below is a five email campaign that you use to promote popular features to your customers.
Email #1
Subject
Introducing Our New File Security Service – Protecting Your Data 24/7
Body:
Hello [CUSTOMER_NAME],
At [MSP_NAME], your security is our top priority. That’s why we’re excited to announce a new addition to our service offering—advanced file protection powered by FileSure.
Our new File Security Service actively monitors and safeguards your sensitive files, ensuring that your data is protected from unauthorized access and emerging cyber threats.
Stay tuned for more details on how this service works and how it will help secure your business.
Best regards,
[MSP_NAME] Team
Email #2
Subject:
How We’re Protecting Your Business from Zero-Day Threats and Phishing
Body:
Hello [CUSTOMER_NAME],
Cyber threats are constantly evolving. Traditional antivirus software often struggles with brand-new, unknown attacks—known as zero-day threats. That’s why we’re now offering a powerful file protection service that stops these threats in their tracks.
Our solution uses advanced executable and anti-phishing protection to block suspicious files before they can do harm, giving you peace of mind and safeguarding your business from costly breaches.
Learn more about how our new service keeps you one step ahead of cybercriminals.
Stay safe,
[MSP_NAME] Team
Email #3
Subject:
Prevent Ransomware & Data Loss with Our New File Monitoring Service
Body:
Hello [CUSTOMER_NAME],
Ransomware and data loss incidents can disrupt operations and lead to significant financial loss. With our new file security service, we’re taking proactive steps to protect your valuable data.
Our advanced file monitoring solution continuously tracks file activity, alerts us to any unusual behavior, and ensures that your files are always safe. This means faster issue resolution and less downtime for your business.
Find out how our service can help you avoid the risks associated with ransomware and data breaches.
Best regards,
[MSP_NAME] Team
Email #4
Subject:
Boost Your Compliance and Data Security with Our Enhanced File Auditing
Body:
Hello [CUSTOMER_NAME],
Compliance with industry regulations and protecting sensitive information is more important than ever. That’s why we’ve enhanced our service with advanced file auditing capabilities.
Our File Security Service provides detailed audit logs of file activity, helping you maintain compliance and quickly resolve any issues—like missing folders or unauthorized file moves. This not only secures your data but also builds trust with your stakeholders.
Discover how our enhanced file auditing can support your compliance efforts and improve your overall security posture.
Sincerely,
[MSP_NAME] Team
Email #5
Subject:
Try Our New File Security Service Risk-Free Today
Body:
Hello [CUSTOMER_NAME],
We’re confident that our new File Security Service will provide the level of protection your business needs. That’s why we’re offering you a risk-free trial.
For the next 21 days, experience the full benefits of our advanced file protection—real-time monitoring, zero-day threat blocking, and detailed file auditing—without any commitment.
Ready to take the next step in safeguarding your data? Click the link below to start your free trial and experience proactive file security in action.
Start Your Free Trial Today
Thank you for trusting [MSP_NAME] with your security needs. We’re here to help you stay protected.
Best regards,
[MSP_NAME] Team
Sales script
Equip your sales team with a ready-made script to guide conversations with potential clients. This script emphasizes the value of FileSure’s advanced file security, compliance features, and revenue benefits—all in a simple, approachable manner.
Introduction:
- Greeting:
"Hi [Client Name], I’m [Your Name] from [Your MSP Company]. I hope you’re doing well." - Establish Credibility:
"We’ve been helping businesses like yours safeguard critical data and ensure compliance with the latest cybersecurity standards."
Problem Statement:
- Identify Pain Points:
"Many organizations today face challenges like data breaches, ransomware attacks, and accidental data loss. In fact, recent studies show that a significant percentage of small and medium businesses suffer financially from these incidents." - Relate to the Client:
"I understand that keeping your sensitive data secure and meeting compliance requirements can be overwhelming and costly."
Introducing the Solution:
- Introduce FileSure:
"That’s where FileSure comes in. It’s a state-of-the-art file security and auditing solution designed specifically for businesses like yours." - Highlight Key Features:
"With FileSure, we get proactive protection through features like:- Executable Blocking: Prevents unknown or zero-day malware from even getting on the computer.
- Anti-Phishing Protection: Stops malicious files and phishing attempts in their tracks.
- Folder Movement Audit: Tracks folder moves to quickly resolve issues if something goes missing.
- Bulk Copy Alerts: Detects mass file copying, helping to prevent data exfiltration."
Value Proposition:
- Explain Benefits:
"What sets FileSure apart is that it not only prevents security breaches but also helps you maintain compliance and avoid costly downtime. By including it in our service offering, we can provide you with extra peace of mind and protect your business from potentially devastating attacks." - Revenue Angle for MSPs:
"For us as an MSP, offering FileSure allows us to add a valuable, high-margin security service to our portfolio. That means you get top-notch protection, and we can ensure a higher level of service without extra overhead."
Call to Action:
- Propose Next Steps:
"I’d love to show you how FileSure works with a quick demo or even get you started with a risk-free trial. How does that sound to you?" - Schedule a Follow-Up:
"Can we schedule a brief call next week to discuss how FileSure can enhance your security posture and help you avoid potential breaches?"
Closing:
- Express Gratitude:
"Thank you for your time, [Client Name]. We’re excited to help protect your business and make sure you’re prepared for any cyber threat." - Contact Information:
"If you have any questions in the meantime, please feel free to reach out to me at [Your Contact Information]."
Tips for Using the Sales Script:
- Customize: Personalize the script with your client’s details, industry specifics, or known challenges.
- Be Conversational: Use the script as a guide rather than a strict text to ensure the conversation flows naturally.
- Focus on Value: Emphasize how FileSure solves real problems and adds measurable value.
- Practice: Role-play the script with your team to build confidence and refine your delivery.
Sales Brochures
Sales brochures are usually best printed and given out at trade events or shows.
Each brochure will be customized with your logo in the upper left and contact information at the bottom. (logos should be 260 wide x 68 high, transparent and in the .webp format.)
Click on the images below to see a customized brochure.
